Top-Performing Social Media Marketing Case Studies
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Project Overview.
Project info
- Harrison & Cole Law
- Law Firm
- Social Media MArketing
- Lead Generation
- 5 Months
Increasing Appointments For Consultation Through High Quality Lead Generation
Harrison & Cole Law is a boutique personal injury law firm based in Florida, focusing on auto accident and workplace injury cases. The firm operated in a highly competitive legal market where paid advertising costs were consistently rising and lead quality was declining. While previous digital campaigns generated volume, they lacked control, predictability, and alignment with the firm’s strict ethical and compliance requirements. The firm needed a scalable digital acquisition system that prioritized case quality over raw lead numbers.
1. Project Challenges
- Extremely High CPCs: The personal injury space drove aggressive bidding, making many campaigns unprofitable despite steady traffic.
- Low Lead Quality A significant portion of inquiries lacked valid cases, wasting intake team time and resources.
- Trust Barrier Prospects were hesitant to share sensitive accident and injury information through ads alone.
- Compliance Constraints Legal advertising regulations limited copy, claims, and targeting options, reducing creative flexibility.
2. Client Goals
- Attract Qualified Case Leads Focus on inquiries with real legal merit to reduce intake inefficiencies.
- Lower Cost per Signed Case Optimize campaigns around actual client acquisition, not surface-level metrics.
- Build Credibility Online Establish trust and authority before prospects reached the consultation stage.
- Scale Without Compliance Risk Grow lead volume while fully adhering to legal and platform guidelines.
3. Our Approach
- Case-Type Segmentation Developed separate campaigns for auto accidents, workplace injuries, and slip-and-fall cases to align messaging with specific legal needs.
- Pre-Qualification Funnels Implemented structured intake questions to filter out non-viable cases before attorney review.
- Trust-Centered Creatives Emphasized attorney experience, years of practice, case outcomes, and client testimonials to reduce hesitation.
- Retargeting Strategy Re-engaged warm prospects with credibility-focused content, FAQs, and process explanations to reinforce trust.
- Performance-Based Optimization Optimized campaigns based on qualified case submissions and consultations, not clicks or impressions.
4. Results We Achieved
By shifting the strategy from volume-driven advertising to qualification-first acquisition, the firm gained control over both lead quality and costs.
Key Achievements:
- 2.4× increase in qualified case submissions, driven by better targeting and pre-screening.
- 33% reduction in cost per qualified lead, improving overall return on ad spend.
- Higher consultation show-up rates, as prospects were more informed and serious.
- Improved lead-to-client conversion rate, resulting in more signed cases per month.
- More predictable monthly case intake, allowing better workload and revenue planning.
5. Proven Results
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Harrison & Cole Law Project
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Testimonials
"What Our Clients Are Saying About Us"
Before working with this team, we were running ads but getting random inquiries, not serious clients. They rebuilt our funnel, fixed our targeting, and within weeks we started getting qualified leads consistently. Our cost per lead dropped and our sales calls actually turned into paying customers. This wasn’t ‘more traffic’ this was better business.
I’ll be honest, I’ve hired marketing people before and it was mostly excuses. First month with these guys, I could actually see what was happening. Calls started coming in from areas we actually service, not random places. My calendar filled up faster than usual and I had to bring in another crew. That never happened before.
Hands down the most professional marketing team I’ve worked with. They didn’t just run ads they built a system that actually brings in real customers. Communication is clear, results are trackable, and they move fast. My phone rings daily now, and I finally feel like my marketing is under control. Thank you so much guys to ever contacting me
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